---
updatedAt: 2026-05-06T20:14:43.000Z
agentTools:
  projectIndex: https://docs.neonpay.com/llms.txt
---

# Insights

Explore and visualize the data behind your business

Neon provides data visualizations aggregating data from event and transaction sources to help answer a range of business questions.

![](https://files.readme.io/23a1b2e7d744fd4800af5bcacbc34d7bad0aa5b5dc5012c22e831b8983936055-image.png)

<br />

These metrics can be explored flexibly over various timeframes and aggregated across groups such as Country, Payment Method, Currency, and Game.

![](https://files.readme.io/004ac842a11c09793f0904e851d4ae604a7e7a2823c9b09c2313fab3ca9dd9bc-image.png)

Some key revenue metrics include (but are not limited to):

* Gross GMV
* Net GMV
* Refund, Chargeback, Discount GMV
* Tax Amounts
* Fee Amounts

Conversion data includes (but is not limited to):

* Storefront Opens
* Checkout Conversion Rate
* PSR (Payment Success Rate)
* Free and Paid Purchase Counts

Risk indicators such as Dispute Rate and Chargeback Rate are also displayed.

<br />

<DocsRedirectBanner text="Export analytical and player behavior data" description="Learn how to export Neon Shop and Checkout analytics data for your reporting, BI tools, or internal data pipeline." href="https://docs.neonpay.com/docs/analytics" bgColor="#FFF4E6" borderColor="#D97805" textColor="#4A2E05" arrowColor="#D97805" />

<br />