First-Time Purchase Promo
A first purchase discount is a promo code that is automatically applied to a player's first paid purchase if they meet specific eligibility criteria. Eligibility requires that the player has made a free claim and either submitted their email or the claim occurred more than a configurable number of days ago. If the player has already made a paid purchase, they are no longer eligible.
How it works
- You create a promo code (see Promo Codes documentation).
- Contact Neon to configure that promo code as a first purchase discount.
- The discount is automatically applied to a player's first eligible paid purchase.
- The promo code will be tagged as
First purchase discount code
in your Developer Dashboard.
Configuration
To configure a promo code as a first purchase discount:
- Create a promo code through the developer dashboard (if you haven’t already).
- Contact Neon with:
- The promo code you’d like to use
- Optional: a custom delay (in days) to enforce after the free claim before applying the discount (default is 7 days)
Once configured, the discount will be applied automatically at checkout for eligible users—no additional integration is required.
Eligibility Criteria
A player is eligible if:
- They’ve made a free claim (of any kind) and submitted their email, OR
- They’ve made a free claim more than N days ago (default: 7), even if they haven't submitted an email.
A player is not eligible if they’ve made any paid purchase before.
Developer Dashboard
- The promo code will be visibly marked with First purchase discount code to indicate it's active.
- You can manage or edit it like any other promo code.
Notes
- Only one first purchase discount can be active per environment at a time.
- This discount cannot be stacked with other promo codes.
- Players do not need to manually enter the code—it’s applied automatically.
- You may still set usage limits or other conditions directly on the promo code itself.
Updated 2 days ago